From simple “pin maps” to sophisticated demographic segmentation, our customer profiling maps provide insight into your customers and prospective customers. New Perspective Data Solutions can precisely geocode your data files to visualize where your customers are coming from in relation to your stores and identify untapped markets. If you wish to dive deeper, we can append demographic data by their precise location and build detailed profiles of your customers to help you understand them and where similar households are located throughout the market. Please see our Analytical Services page for more information about this type of analysis.

Customer Profiling Map 1 Dental office patients mapped over dental services spending data to identify pockets of untapped prospects in the market.
Customer Profiling Map 2 Dental office patients mapped over household income data to identify pockets of high-earning prospects in the market.
Customer Profiling Map 3 Customer points (color-coded by store) are mapped with store locations and trade area rings to identify customers by store coming from outside designated trade areas.
Customer Profiling Map 4 Interactive map created for RV dealer with large market area to identify customer density and location by year. Each year's customers can be toggled interactively on the map.
Customer Profiling Map 5 RV Dealer with large market area wanted to understand sales trends over time. Sales were aggregated by county across 5 states. Trends were calculated by county and expressed through a thematic to identify high potential and underperforming counties.

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