The following analytical tools and maps were created for the Daily Herald by New Perspective Data Solutions. These materials were created as part of an ongoing relationship between the Daily Herald & NGM Partners/Larry Maynard. While the data is now a few years old, New Perspective can quickly update these maps and reports. In addition, they can serve as the starting point for additional maps we offer for our Media & Advertising clients. We offer many other types of maps and market analysis as well, so please feel free to browse the rest of our site.

Contact Us at (630) 668-3129 or use the form at the bottom of this page to arrange updates to these maps, creation of additional maps or to discuss other ways New Perspective can help the Daily Herald Media Group.

Coverage Maps

These are standard coverage maps used for marketing materials, presentations, websites, etc. They illustrate the footprint of your coverage against the market and are typically built at the ZIP Code level. New Perspective included the circulation rank in the thematic shading of the covered ZIP Codes to illustrate those ZIP Codes where the Daily Herald was the #1 publication by paid circulation.

Revenue by ZIP Code Maps & Analysis

These materials were created as part of a larger analysis completed by New Perspective and NGM Partners. The Daily Herald provided New Perspective with a full roster of preprint advertiser buys by ZIP Code. The data included the run day, advertising vehicle, and average CPM. Utilizing the latest audited circulation, ZIP Codes were prioritized according to the value that each Daily & Sunday sold copy represented in advertising revenue. Home Delivery and Single Copy for each daypart were also analyzed. This analysis provided a roadmap for circulation growth and retention efforts, ensuring that the most valuable ZIP Codes were identified.

Advertiser Maps

New Perspective furnished custom maps and reports for many advertisers and prospective advertisers. These maps display advertiser locations overlaid on Daily Herald coverage with current buy ZIP Codes highlighted. These maps are perfect for sales presentations as they provide an easy-to-understand visual of covered locations as well as opportunities to offer coverage for additional locations in the market.

Please fill out the form below or Contact Us at (630) 668-3129 to begin the process of updating any of the maps & reports on this page, or to discuss the many ways that custom maps and market analysis can help the Daily Herald better serve its customers and readers. For a limited time, New Perspective is offering significant discounts on all of our services for current and previous customers!

Let's ReConnect! Exclusive Discounts for a Limited Time!
Need any of these materials updated? Drop us a line and let us know how we can help. For a limited time, New Perspective is offering significant discounts on our services for our existing customers.