The following analytical tools and maps were created for the Kankakee Daily Journal by New Perspective Data Solutions. These materials were created as part of an ongoing relationship between the Daily Journal & NGM Partners/Larry Maynard. While the data is now a few years old, New Perspective can quickly update these maps and reports. In addition, they can serve as the starting point for additional maps we offer for our Media & Advertising clients. We offer many other types of maps and market analysis as well, so please feel free to browse the rest of our site.
Contact Us at (630) 668-3129 or use the form at the bottom of this page to arrange updates to these maps, creation of additional maps or to discuss other ways New Perspective can help the Daily Journal.
Market Maps & Analysis
The Daily Journal utilized many of New Perspective’s resources to gain additional market insights. A few examples are shown below including ethnic population density, coverage and rank analysis versus market competitors and mail subscriber locations.
Advertising Sales Territories
New Perspective assisted in the creation and maintenance of the Daily Journal’s advertising zone maps. The territories were created with the use of a local business database. Businesses and clients were used to balance the territories and were displayed on the final maps for reference.
New Perspective created numerous maps for sales presentations to current and prospective advertisers. These maps included Daily Journal and EMC distribution, current buy information, and advertiser and competitor locations.