The following analytical tools and maps were created for Lakeway Publishers & The Morristown Citizen-Tribune by New Perspective Data Solutions. These materials were created as part of an ongoing relationship between Lakeway & NGM Partners/Larry Maynard. While the data is now a few years old, New Perspective can quickly update these maps and reports. In addition, they can serve as the starting point for additional maps we offer for our Media & Advertising clients. We offer many other types of maps and market analysis as well, so please feel free to browse the rest of our site.
Contact Us at (630) 668-3129 or use the form at the bottom of this page to arrange updates to these maps, creation of additional maps or to discuss other ways New Perspective can help the publications of Lakeway.
Advertising Sales Territory Maps
New Perspective created and maintained Sales Territory maps for the Morristown Citizen Tribune for a number of years. The zones were created through an interactive, multi-step process that started with a current business list from the market. Each business was geocoded and mapped, then the initial territories were created. Business counts by territory were calculated, then the zones were “re-balanced” to ensure the proper distribution of businesses were included in each zone. Final zone maps were generated as high resolution pdf files with detailed street data. New Perspective now has the ability to host these maps on our cloud-based servers allowing for real time access from anywhere.