The following analytical tools and maps were created for LNP Media Group by New Perspective Data Solutions. These materials were created as part of an ongoing relationship between LNP Media Group & NGM Partners/Larry Maynard. While the data is now a few years old, New Perspective can quickly update these maps and reports. In addition, they can serve as the starting point for additional maps we offer for our Media & Advertising clients. We offer many other types of maps and market analysis as well, so please feel free to browse the rest of our site.
Contact Us at (630) 668-3129 or use the form at the bottom of this page to arrange updates to these maps, creation of additional maps or to discuss other ways New Perspective can help LNP Media Group.
Market Coverage Maps
These are standard coverage maps used for marketing materials, presentations, websites, etc. They illustrate the footprint of your coverage within the market and are typically built at the ZIP Code level. New Perspective included separate maps for each publication and specialty product, as well as a thematic shaded map illustrating the household coverage of these publications.
Advertising Revenue Analysis & Maps
New Perspective completed a full analysis of ad revenue by ZIP Code and zone, including calculating the Value per Sold Copy by day and ZIP Code. These tools provided a roadmap for circulation acquisition and retention strategies, ensuring these efforts were focused on the areas with the greatest financial benefit.
New Perspective furnished custom maps and reports for many advertisers and prospective advertisers. These maps display advertiser locations overlaid on LNP Media Group coverage, in some cases with current buy ZIP Codes highlighted. These maps are perfect for sales presentations as they provide an easy-to-understand visual of covered locations as well as opportunities to offer coverage for additional locations in the market.